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On any given day you will come across hundreds of logos on the street in print and online.
Think of the logos that perform.
What makes a logo work?
The answer is...simple.
That's right a logo must be simple. Too many embellishments, effects and swooshes are sure signs of amateur design. At first glance it should grab hold and illustrate what your organization is all about.
A logo should tell an instant story.
Your logo represents you. It is the first encounter people usually have with your brand and company. It should be bold. It should reflect what your company stands for through form, typography, image and color.
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